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BOtag technology/frontsystems

PRESS RELEASE •  Sept 18, 2024

BOtag Announces Seamless Integration with Front Systems, Unlocking New Sales Opportunities for 1.600+ Retail Stores

Oslo, Norway – [Sept 18, 2024] – BOtag Technology, a leader in retail innovation, is excited to announce its full integration with Front Systems, Norway’s leading POS solution for fashion and sports retailers. This integration allows over 1.600 stores to become digital fulfillment centers, unlocking new opportunities to drive sales both online and offline.

BOtag Technology eliminates the need for traditional e-commerce platforms by allowing retailers to turn every online and offline image into a sales opportunity. With this integration, retailers using Front Systems can easily connect with BOtag and start receiving orders directly from BOtag-powered images, bringing their in-store inventory to the fingertips of consumers everywhere.

Lars Mapoy, Chief Product Officer at Front Systems, emphasized the value of this partnership, stating: “At Front Systems, we are always looking for innovative partners that push the boundaries of what’s possible in retail technology. By combining BOtag’s revolutionary shopping interface with ourcomposable omni-POS system, we’re helping stores not just survive but thrive in the fast-evolving digital landscape.”

Mikkee Caldeira, CEO of BOtag Technology, emphasized the significance of this partnership: “We’re thrilled to partner with Lars Mapoy and the Front Systems team. Together, we’re empowering retailers to meet shoppers on their terms, turning stores into 24/7 fulfillment hubs with no extra effort on the retailer’s part. Now, any store using Front Systems can become a BOtag fulfillment center, boosting sales without additional resources or websites.”

 

How It Works

This integration allows Front Systems users to enroll their stores on BOtag’s platform with a seamless setup process. Through real-time inventory updates, BOtag ensures that shoppers always have accurate information on stock and prices, and retailers can manage their in-store operations without disruption.

Once a shopper places an order via a BOtag-powered image, the request is sent to the nearest participating store based on handling speed, location, and store rating. Store clerks receive the order directly through their Front Systems POS, prepare the item, and notify the customer, Wolt, Postnord or any other shipping company.

 

Key Benefits for Retailers:

  • Increased Sales Without Extra Work: Stores can attract new customers who may not have been aware of their inventory.
  • Seamless Integration: No changes to existing store operations. Orders appear directly in the POS system.
  • Real-Time Stock and Price Updates: BOtag syncs with Front Systems to ensure stores are always offering up-to-date information.
  • Enhanced Customer Experience: Shoppers can purchase items from both online and offline images without navigating complex e-commerce platforms.


Morten Gilje, Norwegian co-founder and Chief Customer Officer at BOtag, added: “With this integration, we’re not just enabling real-time inventory updates and direct store fulfillment, we’re also making sure that physical stores who use Front Systems can easily handle all orders from HeyBO in just a few seconds, making our shopping experience fast and reliable.”


About BOtag Technology

BOtag Technology is redefining how customers shop, offering a two-click checkout experience powered by intelligent product tags embedded into marketing images. BOtag connects brands, stores, and consumers through a seamless, omnichannel shopping experience.


About Front Systems

Front Systems is a cloud-native POS system designed to help fashion and sports retailers manage inventory, sales, and customer interactions across all channels. Front Systems is the go-to solution for retailers looking to streamline operations and increase sales.

For more information, please contact: morten@botag.no or mikkee@botag.no

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Privacy policy

Effective Date: 01/03/2024

 

Welcome to BOtag Technology BV. Your privacy and the security of your personal data are of paramount importance to us.

This Privacy Policy identifies the data controller for the processing activities described below, outlines how we collect, use, protect, and share information about our users (“you”) and your rights regarding your personal information.

This Privacy Policy governs how we manage personal information gathered when you engage in transactions with us or navigate our website. It outlines BOtag Technology BV’s practices for processing your personal data and furnishes you with the details you have the right to know under relevant data protection legislation.

1. Who handles your data

Unless specified differently, BOtag Technology BV (hereinafter referred as BOtag) acts as the data controller for the processing activities outlined below.

BOtag Technology BV

Kingsfordweg 151, 1043 GR Amsterdam

The Netherlands

VAT: NL855693009B01

REG: 64500187

info@botagtechnology.com

2. When we collect your data

BOtag may collect your data when you visit any of the following websites owned by BOtag: botagtechnology.com and bostages.com and when you make purchases through botag.no, botag plugin or botag web or mobile applications.

Botag may also collect your data when you communicate with us through email, sign to our newsletters or use any services or featured offered by Botag.

3. What data we may collect

Botag Technology BV may collect, process and store your personal data such us:

  • Personal Identification Information: Name, email address, phone number, address and other information you provide when creating an account.
  • Transactional Data: Details about purchases, preferences and interests (namely in products or services), and interactions with our platform.
  • Technical and Usage Data: IP address, browser type, operating system, page views, and navigation paths to understand how our platform is used.

4. Data we do not store

BOtag does not store any payment method information on our systems. All payment processing is conducted through our trusted payment processors, who are responsible for securely storing and handling your payment details.

5. How we use your information

In order to provide and improve our services and products, your personal data may be processed on:

  • Orders handling: Execution of orders and payments; information about orders’ status; statistics, metrics and analytics; claims, returns and complaints.
  • Customer relationship management: User account management; marketing communications such as sms, mms, newsletters and advertising in general; customer service; marketing events such us contests and public events; surveys; fulfilment of agreements entered between you and BOtag Technology BV and handling of requests from you.
  • Legal compliance and security measures: compliance with applicable laws and regulations; establishment, defense, and exercise of legal claims; prevention, detection, investigation, and combat of security breaches, fraud, and other potentially illegal activities.
  • Research & Development: Development of our products and services.

6. Legal framework

BOtag handles and processes your personal data according to the GDPR legal framework

  • Article 6.1.a: Only if you have given prior consent in our platforms.
  • Article 6.1.b: To fulfil an agreement between you and BOtag. Example: when making a purchase utilizing BOtag platforms.
  • Article 6.1.c: To comply with accounting obligations and others
  • Article 6.1.f: To conduct marketing activities and/or analytics.
  • Article 6.1.f and 9.2.f: To prevent fraud or to establish, prosecute or defend legal claims.

7. Sharing your information

  1. To achieve the aforementioned objectives, we may grant access to your personal data:

    • To data processors who, under an agreement with BOtag, assist in our operations, offering pertinent services, including: providers of IT services such as POS systems installed in physical stores; providers of delivery services;
    • To data processors providers of stock such as physical stores or warehouses, or to providers of product information such as brands, with the exclusive purpose of: providing you with accurate information about real-time stock and prices; providing you with authentic product information; and handling and fulfilling orders placed by you through BOtag. Both brands and stores operate as independent data controllers of personal data, processing the information for their own purposes.
    • To other data processors, under an agreement with BOtag, offer other pertinent services including but not limited to CRM systems providers, billing and payment systems providers, marketing services providers, IT services & support providers, website analytics and hosting services.
    • When required by law or to protect the rights and safety of our users and the public.
    • With your consent, or as part of a business transfer, merger, or sale of assets.

8. Data security

We implement robust security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. Our platform is hosted on Microsoft Azure infrastructure, which adheres to high standards of security and data protection compliance. This ensures that your personal data is managed in a secure environment with state-of-the-art technological safeguards.

9. Storage period

  • Personal data related to your purchases is initially stored for three years following your most recent transaction.
  • Data incorporated into financial records is retained for five years beyond the conclusion of the corresponding fiscal year before it is removed.
  • Records of your consent to marketing are maintained for one years after you withdraw your agreement to receive direct marketing communications.

 

Circumstances may necessitate extending the retention period of personal data, such as to comply with legal obligations or to establish, pursue, or defend against legal claims.

Additionally, data may be processed and preserved in an anonymized format for an extended period.

10. Your Rights

You have the right to access, correct, delete, or limit the use of your personal information. Please contact us if you wish to exercise these rights: info@botagtechnology.com

11. Children’s Privacy

BOtag is not intended for individuals under the age of 13. We do not knowingly collect personal information from children without parental consent.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes and update the effective date at the top of this policy.

13. Contact Us

 If you have any questions about this Privacy Policy, please contact us at:
BOtag Technology BV

Kingsfordweg 151, 1043 GR Amsterdam

The Netherlands

VAT: NL855693009B01

REG: 64500187

info@botagtechnology.com

 

By using BOtag, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.