BOTAG TECHNOLOGY

Redefining retail with pure technology

We’re innovating retail with HeyBO by transforming physical stores into digital fulfillment hubs, bridging the gap between brands and shoppers without traditional e-commerce barriers.

Meet HeyBO

The new shopping experience we are bringing to the market. Shop smarter and faster from physical stores.

The Ingenious BOtag

BOtag is an interactive piece of innovation with all the information needed to make a purchase decision directly or remotely from physical stores. BOtags are accessed on all images powered by BOtag technology.

Powered by Brands & Stores

Enhance your retail strategy by joining the BOtag Technology network.

LATEST NEWS

HeyBO partners with Wolt: Superfast delivery from physical stores

Tor Even Blom-Ramberg head of Wolt Drive in Norway and Iceland, Mikkee Caldeira founder and CEO of BOtag Technology, and Morten Gilje, Chief Consumer Officer of BOtag Technology.

Let's compare!

Discover how the HeyBO user experience changes the way we know online shopping today!

Compare

Checkout

Fees

Customer ownership

Customer reach

Purchase path

Stores

Delivery options

Pricing clarity

2 click checkout

Low fee of 9.75%

You retain customers

Everyone

Starts anywhere (online & offline)

Experience from any store

Pickup, courier, shipping

Total price shown upfront

Other platforms

Other
platforms

Lengthy and complex

Minimum 15% fee on sales

Platform retains customers

Limited to the platform’s user base

Must begin on the platform

No physical store visibility

Limited to shipping, sometimes pickup

Extra costs at checkout

Let's compare!

Discover how the HeyBO user experience changes the way we know online shopping today!

2 click
checkout 

Low fee of
9.75%

You retain
customers

Everyone


Starts anywhere
(online & offline)

Experience from
any store

Pickup, courier,
shipping

Total price
shown upfront

Other
platforms

Lengthy
and complex

Minimum 15% fee 
on sales

Platform retains
customers

Limited to the
platform’s user base

Must begin on
the platform

No physical
store visibility

Limited to shipping,
sometimes pickup

Extra costs at
checkout

Experience HeyBO in action

Request a demo to witness its transformative potential for your brand and stores.

Why HeyBO?

Whether you are a shopper, own a brand or retail stores – HeyBO is made for you!
Check out some of our commonly asked questions:

HeyBO revolutionizes your shopping experience, making it faster and easier. With HeyBO, you purchase directly from physical stores, bypassing traditional e-commerce platforms.

With HeyBO, you have a 24/7 shopping assistant that knows your preferences, favorite brands, and the stores that carry what you want. HeyBO can deliver your purchases via courier or shipping, or if you prefer to shop in person, it ensures your bag is ready for pickup at the store.

No, HeyBO will gradually include other product categories such as furniture, homeware, kitchenware, electronics, books, and even services.

Is having one account that provides a consistent shopping experience across any brand and store worldwide. No need for multiple accounts, adapting to different websites, dealing with various return policies, or enduring long checkouts.

HeyBO is currently partnered with selected brands and stores, and we’re constantly expanding. Check in on HeyBO.no regularly to see which brands and stores are offering the HeyBO shopping experience.

By enrolling in BOtag technology, your stores and wholesale network can sell your products directly from any offline or online images you publish, without the need for an e-commerce platform. This allows for a seamless transition from image to checkout in a physical store, owned by you or by any wholesale store selling your brand.

Once powered by BOtag technology, each image will feature a HeyBO mark and a QR code that directs shoppers to the exceptional HeyBO shopping experience.

You decide. Only images powered by BOtag technology will go directly to HeyBO. This can increase traffic and sales in your physical stores and those of your wholesale network, provided that you already turned them into BOtag fulfillment centers for your brand.

Yes, as long as the store affiliated with your brand allows sharing that information with you. If so, you can monitor both sales and stock in real-time on your brand’s BOtag technology platform.

On your BOtag technology account, you can generate invitations that are sent by email. Each store must follow the guidelines provided in the email. You will be notified when a store is ready to become your brand’s fulfillment center.

You get sales also from all shoppers that don’t know your store but want the brands you sell.

The brands you sell post images of their products, powered by BOtag technology, online or offline. If your store has the item selected by the shopper from one of those images, it will show up on the BOtag, and the shopper can checkout from it in just two clicks.

The sale will popup on your POS screen. You handle the order and the shopper is informed when it’s ready for pick-up.

Yes. Once you enroll in BOtag Technology as a BOtag fulfillment center, you are automatically offering to any of your shoppers, pickup in store, delivery by courier to the shopper’s location or shipping to the shoppers address.

No. You just connect to BOtag and your store can sell all the brands you have to the world. You can have the best sales day ever and not have one single person in the store. You basically just receive orders on your screen and fulfill them in the same instance.

Become an Investor!

BOtag Technology is raising funds. Would you like to be a part of it?

BECOME AN INVESTOR

BOtag Technology is launching
SERIES A funding round!

Want to be part of retail innovation with us at BOtag Technology? Reach out today for a pitch.
We use cookies to improve the user experience related to our services. Read about how we use them in our Terms & Conditions

Privacy policy

Effective Date: 01/03/2024

 

Welcome to BOtag Technology BV. Your privacy and the security of your personal data are of paramount importance to us.

This Privacy Policy identifies the data controller for the processing activities described below, outlines how we collect, use, protect, and share information about our users (“you”) and your rights regarding your personal information.

This Privacy Policy governs how we manage personal information gathered when you engage in transactions with us or navigate our website. It outlines BOtag Technology BV’s practices for processing your personal data and furnishes you with the details you have the right to know under relevant data protection legislation.

1. Who handles your data

Unless specified differently, BOtag Technology BV (hereinafter referred as BOtag) acts as the data controller for the processing activities outlined below.

BOtag Technology BV

Kingsfordweg 151, 1043 GR Amsterdam

The Netherlands

VAT: NL855693009B01

REG: 64500187

info@botagtechnology.com

2. When we collect your data

BOtag may collect your data when you visit any of the following websites owned by BOtag: botagtechnology.com and bostages.com and when you make purchases through botag.no, botag plugin or botag web or mobile applications.

Botag may also collect your data when you communicate with us through email, sign to our newsletters or use any services or featured offered by Botag.

3. What data we may collect

Botag Technology BV may collect, process and store your personal data such us:

  • Personal Identification Information: Name, email address, phone number, address and other information you provide when creating an account.
  • Transactional Data: Details about purchases, preferences and interests (namely in products or services), and interactions with our platform.
  • Technical and Usage Data: IP address, browser type, operating system, page views, and navigation paths to understand how our platform is used.

4. Data we do not store

BOtag does not store any payment method information on our systems. All payment processing is conducted through our trusted payment processors, who are responsible for securely storing and handling your payment details.

5. How we use your information

In order to provide and improve our services and products, your personal data may be processed on:

  • Orders handling: Execution of orders and payments; information about orders’ status; statistics, metrics and analytics; claims, returns and complaints.
  • Customer relationship management: User account management; marketing communications such as sms, mms, newsletters and advertising in general; customer service; marketing events such us contests and public events; surveys; fulfilment of agreements entered between you and BOtag Technology BV and handling of requests from you.
  • Legal compliance and security measures: compliance with applicable laws and regulations; establishment, defense, and exercise of legal claims; prevention, detection, investigation, and combat of security breaches, fraud, and other potentially illegal activities.
  • Research & Development: Development of our products and services.

6. Legal framework

BOtag handles and processes your personal data according to the GDPR legal framework

  • Article 6.1.a: Only if you have given prior consent in our platforms.
  • Article 6.1.b: To fulfil an agreement between you and BOtag. Example: when making a purchase utilizing BOtag platforms.
  • Article 6.1.c: To comply with accounting obligations and others
  • Article 6.1.f: To conduct marketing activities and/or analytics.
  • Article 6.1.f and 9.2.f: To prevent fraud or to establish, prosecute or defend legal claims.

7. Sharing your information

  1. To achieve the aforementioned objectives, we may grant access to your personal data:

    • To data processors who, under an agreement with BOtag, assist in our operations, offering pertinent services, including: providers of IT services such as POS systems installed in physical stores; providers of delivery services;
    • To data processors providers of stock such as physical stores or warehouses, or to providers of product information such as brands, with the exclusive purpose of: providing you with accurate information about real-time stock and prices; providing you with authentic product information; and handling and fulfilling orders placed by you through BOtag. Both brands and stores operate as independent data controllers of personal data, processing the information for their own purposes.
    • To other data processors, under an agreement with BOtag, offer other pertinent services including but not limited to CRM systems providers, billing and payment systems providers, marketing services providers, IT services & support providers, website analytics and hosting services.
    • When required by law or to protect the rights and safety of our users and the public.
    • With your consent, or as part of a business transfer, merger, or sale of assets.

8. Data security

We implement robust security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. Our platform is hosted on Microsoft Azure infrastructure, which adheres to high standards of security and data protection compliance. This ensures that your personal data is managed in a secure environment with state-of-the-art technological safeguards.

9. Storage period

  • Personal data related to your purchases is initially stored for three years following your most recent transaction.
  • Data incorporated into financial records is retained for five years beyond the conclusion of the corresponding fiscal year before it is removed.
  • Records of your consent to marketing are maintained for one years after you withdraw your agreement to receive direct marketing communications.

 

Circumstances may necessitate extending the retention period of personal data, such as to comply with legal obligations or to establish, pursue, or defend against legal claims.

Additionally, data may be processed and preserved in an anonymized format for an extended period.

10. Your Rights

You have the right to access, correct, delete, or limit the use of your personal information. Please contact us if you wish to exercise these rights: info@botagtechnology.com

11. Children’s Privacy

BOtag is not intended for individuals under the age of 13. We do not knowingly collect personal information from children without parental consent.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes and update the effective date at the top of this policy.

13. Contact Us

 If you have any questions about this Privacy Policy, please contact us at:
BOtag Technology BV

Kingsfordweg 151, 1043 GR Amsterdam

The Netherlands

VAT: NL855693009B01

REG: 64500187

info@botagtechnology.com

 

By using BOtag, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.