PRESS RELEASE •  Sept 18, 2024

BOtag kunngjør sømløs integrasjon med Front Systems, åpner for nye salgs-muligheter for over 1.600 Retail-butikker

Oslo, Norge – [Sept 18, 2024] – BOtag Technology, en leder innen Retail-innovasjon, er begeistret over å kunngjøre full integrasjon med Front Systems, Norges ledende POS-løsning for mote- og sportsretailere. Denne integrasjonen gjør det mulig for over 1.600 butikker å bli digitale oppfyllingssentre, noe som åpner for nye muligheter til å øke salget både online og offline.

BOtag Technology eliminerer behovet for tradisjonelle e-handelsplattformer ved å la retailere gjøre hvert bilde publisert både online og offline om til en salgs-mulighet. Med denne integrasjonen kan retailere som bruker Front Systems enkelt koble seg til BOtag og begynne å motta bestillinger direkte fra BOtag-drevne bilder, og bringe deres butikkbeholdning direkte til forbrukernes fingerspisser uansett hvor de befinner seg.

Lars Mapoy, Chief Product Officer i Front Systems, understreket verdien av dette partnerskapet og uttalte: “I Front Systems ser vi alltid etter innovative partnere som tøyer grensene for hva som er mulig innen Retail-teknologi. Ved å kombinere BOtags revolusjonerende handelsgrensesnitt med vårt komponerbart omni-POS-system, hjelper vi butikker ikke bare å overleve, men å blomstre i det raskt utviklende digitale landskapet.”

Mikkee Caldeira, CEO i BOtag Technology, fremhevet betydningen av dette partnerskapet: “Vi er begeistret over å samarbeide med Lars Mapoy og teamet i Front Systems. Sammen gir vi retailere muligheten til å møte kundene på deres premisser, og gjøre butikkene deres til 24/7 oppfyllingssentre uten ekstra innsats fra retailerens side. Nå kan enhver butikk som bruker Front Systems bli et BOtag oppfyllingssenter, øke salget uten ekstra ressurser eller nettsteder.”

 

Slik fungerer det

Denne integrasjonen lar brukere av Front Systems registrere butikkene sine på BOtags plattform med en sømløs oppsettprosess. Gjennom sanntidsoppdateringer av lagerbeholdning, sørger BOtag for at kundene alltid har nøyaktig informasjon om lagerstatus og priser, og forhandlere kan håndtere butikkdriften uten forstyrrelser.

Når en kunde legger inn en bestilling via et BOtag-drevet bilde, sendes forespørselen til den nærmeste deltakende butikken basert på håndteringshastighet, beliggenhet og butikkenes vurdering. Butikkansatte mottar bestillingen direkte gjennom deres Front Systems POS, forbereder varen og varsler kunden, Wolt, Postnord eller andre fraktselskaper når den er klar for henting.

 

Viktige fordeler for Retail-forhandlere:

  • Økt salg uten ekstra innsats: Butikker kan tiltrekke seg nye kunder som kanskje ikke var klar over deres beholdning.
  • Sømløs integrasjon: Ingen endringer i eksisterende butikkdrift. Bestillinger vises direkte i POS-systemet.
  • Sanntids lager- og prisoppdateringer: BOtag synkroniseres med Front Systems for å sikre at butikkene alltid tilbyr oppdatert informasjon.
  • Forbedret kundeopplevelse: Kunder kan kjøpe varer fra både online og offline publiserte bilder uten å navigere gjennom kompliserte e-handelsplattformer.


Morten Gilje
, norsk medgründer og Chief Customer Officer i BOtag, la til: “Med denne integrasjonen muliggjør vi ikke bare sanntids lageroppdateringer og direkte oppfyllelse fra butikk, vi sikrer også at fysiske butikker som bruker Front Systems enkelt kan håndtere alle bestillinger fra HeyBO på bare noen få sekunder, noe som gjør handleopplevelsen rask og pålitelig.”

 

Om BOtag Technology

BOtag Technology redefinerer hvordan kunder handler, med en to-klikk utsjekk-opplevelse drevet av intelligente produktmerker (BOtag’er) innebygd i markedsføringsbilder. BOtag kobler merker, butikker og forbrukere gjennom en sømløs, omnikanal handleopplevelse.

 

Om Front Systems

Front Systems er et skybasert POS-system designet for å hjelpe mote- og sportsforhandlere med å administrere lagerbeholdning, salg og kundesamhandling på tvers av alle kanaler. Front Systems er den foretrukne løsningen for forhandlere som ønsker å effektivisere driften og øke salget.

For mer informasjon, vennligst kontakt: morten@boag.no eller mikkee@botag.no

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Privacy policy

Effective Date: 01/03/2024

 

Welcome to BOtag Technology BV. Your privacy and the security of your personal data are of paramount importance to us.

This Privacy Policy identifies the data controller for the processing activities described below, outlines how we collect, use, protect, and share information about our users (“you”) and your rights regarding your personal information.

This Privacy Policy governs how we manage personal information gathered when you engage in transactions with us or navigate our website. It outlines BOtag Technology BV’s practices for processing your personal data and furnishes you with the details you have the right to know under relevant data protection legislation.

1. Who handles your data

Unless specified differently, BOtag Technology BV (hereinafter referred as BOtag) acts as the data controller for the processing activities outlined below.

BOtag Technology BV

Kingsfordweg 151, 1043 GR Amsterdam

The Netherlands

VAT: NL855693009B01

REG: 64500187

info@botagtechnology.com

2. When we collect your data

BOtag may collect your data when you visit any of the following websites owned by BOtag: botagtechnology.com and bostages.com and when you make purchases through botag.no, botag plugin or botag web or mobile applications.

Botag may also collect your data when you communicate with us through email, sign to our newsletters or use any services or featured offered by Botag.

3. What data we may collect

Botag Technology BV may collect, process and store your personal data such us:

  • Personal Identification Information: Name, email address, phone number, address and other information you provide when creating an account.
  • Transactional Data: Details about purchases, preferences and interests (namely in products or services), and interactions with our platform.
  • Technical and Usage Data: IP address, browser type, operating system, page views, and navigation paths to understand how our platform is used.

4. Data we do not store

BOtag does not store any payment method information on our systems. All payment processing is conducted through our trusted payment processors, who are responsible for securely storing and handling your payment details.

5. How we use your information

In order to provide and improve our services and products, your personal data may be processed on:

  • Orders handling: Execution of orders and payments; information about orders’ status; statistics, metrics and analytics; claims, returns and complaints.
  • Customer relationship management: User account management; marketing communications such as sms, mms, newsletters and advertising in general; customer service; marketing events such us contests and public events; surveys; fulfilment of agreements entered between you and BOtag Technology BV and handling of requests from you.
  • Legal compliance and security measures: compliance with applicable laws and regulations; establishment, defense, and exercise of legal claims; prevention, detection, investigation, and combat of security breaches, fraud, and other potentially illegal activities.
  • Research & Development: Development of our products and services.

6. Legal framework

BOtag handles and processes your personal data according to the GDPR legal framework

  • Article 6.1.a: Only if you have given prior consent in our platforms.
  • Article 6.1.b: To fulfil an agreement between you and BOtag. Example: when making a purchase utilizing BOtag platforms.
  • Article 6.1.c: To comply with accounting obligations and others
  • Article 6.1.f: To conduct marketing activities and/or analytics.
  • Article 6.1.f and 9.2.f: To prevent fraud or to establish, prosecute or defend legal claims.

7. Sharing your information

  1. To achieve the aforementioned objectives, we may grant access to your personal data:

    • To data processors who, under an agreement with BOtag, assist in our operations, offering pertinent services, including: providers of IT services such as POS systems installed in physical stores; providers of delivery services;
    • To data processors providers of stock such as physical stores or warehouses, or to providers of product information such as brands, with the exclusive purpose of: providing you with accurate information about real-time stock and prices; providing you with authentic product information; and handling and fulfilling orders placed by you through BOtag. Both brands and stores operate as independent data controllers of personal data, processing the information for their own purposes.
    • To other data processors, under an agreement with BOtag, offer other pertinent services including but not limited to CRM systems providers, billing and payment systems providers, marketing services providers, IT services & support providers, website analytics and hosting services.
    • When required by law or to protect the rights and safety of our users and the public.
    • With your consent, or as part of a business transfer, merger, or sale of assets.

8. Data security

We implement robust security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. Our platform is hosted on Microsoft Azure infrastructure, which adheres to high standards of security and data protection compliance. This ensures that your personal data is managed in a secure environment with state-of-the-art technological safeguards.

9. Storage period

  • Personal data related to your purchases is initially stored for three years following your most recent transaction.
  • Data incorporated into financial records is retained for five years beyond the conclusion of the corresponding fiscal year before it is removed.
  • Records of your consent to marketing are maintained for one years after you withdraw your agreement to receive direct marketing communications.

 

Circumstances may necessitate extending the retention period of personal data, such as to comply with legal obligations or to establish, pursue, or defend against legal claims.

Additionally, data may be processed and preserved in an anonymized format for an extended period.

10. Your Rights

You have the right to access, correct, delete, or limit the use of your personal information. Please contact us if you wish to exercise these rights: info@botagtechnology.com

11. Children’s Privacy

BOtag is not intended for individuals under the age of 13. We do not knowingly collect personal information from children without parental consent.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes and update the effective date at the top of this policy.

13. Contact Us

 If you have any questions about this Privacy Policy, please contact us at:
BOtag Technology BV

Kingsfordweg 151, 1043 GR Amsterdam

The Netherlands

VAT: NL855693009B01

REG: 64500187

info@botagtechnology.com

 

By using BOtag, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.